Sales List Creation & Outreach Automation Tool
A sales operations tool that brings list building, company research, contact lookup, and outreach into one workflow.
Challenge
Limited sales resources in a small organization made continuous new business development difficult. Creating thousands of lists monthly, researching companies, and sending outreach required enormous effort.
Solution
Built a workflow that collects public company information, scores companies against target criteria, checks contact details, inquiry forms, and social accounts, then connects the result to template-based outreach.
Result
Supported 10,000+ list entries and 500 sends/day
Team
1 member, 3 months
PM & full engineering
Role
Handled workflow definition, implementation, and operations tuning.
Worked with the business side to adjust search criteria, scoring, and outreach flow based on daily results.
Tech Stack
System Architecture
Requirements input → List search
Matching score processing
Contact information search for top-scoring companies
Multi-channel automated sending